FoodDrink Europe

3 Role and Mission

Role and Mission

As the representative body for Europe's food and drink industry, FoodDrinkEurope's mission is to facilitate the development of an environment in which all food and drink companies, whatever their size, can meet the needs of consumers and society, while at the same time competing effectively for smart, sustainable and inclusive growth in Europe.

FoodDrinkEurope’s work is based on sound scientific research, robust data management and effective communication, working within the EU regulatory framework to ensure that all food and drink policy issues are dealt with in a holistic manner. FoodDrinkEurope promotes its members’ interests in areas such as food safety and quality, nutrition and health, consumer trust and choice, competitiveness, research and development, innovation and environmental sustainability.  FoodDrinkEurope also works closely with key stakeholders to promote its members’ interests and respond to the broad range of complex socio-economic and environmental challenges facing the industry.

In carrying out this mission, FoodDrinkEurope will, together with its members, operate as an active, committed and responsible stakeholder organisation.  FoodDrinkEurope will work to increase the visibility of Europe’s food and drink industry, while enhancing and promoting its cultural and social values, as well as its richness, variety and traditions.